Ford expands off-road offerings with new 2021 Explorer Timberline

Robert F smith

In a move aimed at capturing a bigger slice of the growing market for off-road-capable vehicles, Ford Motor Co. on Wednesday introduced the 2021 Explorer Timberline — what it’s billing as a rugged version of its popular midsize SUV. The Dearborn automaker is marketing the new addition as a vehicle with off-road […]

In a move aimed at capturing a bigger slice of the growing market for off-road-capable vehicles, Ford Motor Co. on Wednesday introduced the 2021 Explorer Timberline — what it’s billing as a rugged version of its popular midsize SUV.

The Dearborn automaker is marketing the new addition as a vehicle with off-road capabilities that go beyond what Explorer currently offers, but with an eye toward customers who might be more modest in their outdoor adventures than those to whom the forthcoming Bronco SUV is geared.

“Today is the right time to expand our Explorer family to better appeal to customers who need three rows of versatility, but not quite the footprint of a full-size SUV,” said Lee Newcombe, Explorer marketing manager. 

Timberline — pricing for which starts at $45,765 before destination and delivery fees — adds to an Explorer lineup with trim levels emphasizing performance and luxury, including a new, premium King Ranch edition. Orders for Explorer Timberline are now open, with the vehicle scheduled to arrive this summer.

Explorer, built at Ford’s Chicago Assembly Plant, is one of the automaker’s best-selling vehicles. Last year, sales were up nearly 21%, to 226,217 units.

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